Sorry folks. You can’t advertise your bitcoin promotions or ICOs on Facebook anymore. The popular social network has banned these ads because too many of them are misleading or deceptive. The Facebook ban began earlier this week. And any ad banned from Facebook will also be banned from Facebook’s advertising network. (Recode)
This is why we can’t have nice things:
We want people to continue to discover and learn about new products and services through Facebook ads without fear of scams or deception. That said, there are many companies who are advertising binary options, ICOs and cryptocurrencies that are not currently operating in good faith.
This policy is intentionally broad while we work to better detect deceptive and misleading advertising practices, and enforcement will begin to ramp up across our platforms including Facebook, Audience Network and Instagram. We will revisit this policy and how we enforce it as our signals improve. (Facebook announcement)
But there’s hope: Facebook knows there are legitimate offerings out there. The company has deliberately cast a wide net while it figures out how to refine what it’s looking for in terms of banning ads. So at some point in the future, bitcoin promotions and ICO ads will be welcome again. We just don’t know how long that’s going to take.